Core Concepts

• Immersive Design: Space you don’t just see; you step into.

• Experiential Design: Designing what people feel and do, not just what they look at.

• Placemaking: Turning “a site” into “our place.”

• Sense of Place: The vibe that makes somewhere unmistakably there (not anywhere).

• Spatial Storytelling: A story told through movement, sequence, and reveal.

• Human-Centered Design:Start with people; make the space behave accordingly.

• Wonder: An intentionally designed “WHOA!” moment (the good kind).

• Delight: Small surprises that make people smile and stay longer.

• Atmosphere: Mood you can walk through.
  

Formats & Context

• Installation: A work you experience in real space, at real scale.

• Activation: A time-bound experience that brings a space to life (and pulls people in).

• Public Art: Art built for shared space: durable, accessible, community-facing.

• Permanent Installation: Built to last, easy to maintain, ready for real life.

• Temporary Installation: High impact, fast build, clean exit (or reuse).
  

Interaction & Participation

• Interactive Installation: The work responds; the audience isn’t passive.

• Responsive Environment: A space that changes based on people, time, or data.

• Embodied Interaction: Interaction through bodies: movement, proximity, gesture.

• Multisensory Design: Beyond visuals: sound, touch, temperature, acoustics.

• Accessibility: Designed so more people can use it, understand it, enjoy it.

• Inclusive Design: Designed for difference from day one, not as an afterthought.

• Participatory Design: Designing with people, not just for them.

• Co-Creation: Stakeholders help shape the outcome, not just approve it.
  

Spatial UX & Brand Experience

• Spatial UX: User experience for the real world; clarity, comfort, flow, fewer “where do I go?” moments.

• Journey Mapping: Plotting the experience across time to find moments that matter.

• Wayfinding: Helping people navigate without feeling lost (or dumb).

• Environmental Graphics: Graphics that live in architecture: signage, typography, patterns, murals.

• Interpretive Design: Making complex ideas legible, physical, and memorable.

• Brand Experience: A brand you can feel in space, not just read on a wall.
  

Light, Media, & Technology

• Light Art: Light as a material, not just illumination.

• Media Architecture: Digital media integrated into the built environment (not pasted on).

• Projection Mapping: Content that locks perfectly onto a surface so it feels embedded.

• LED Environment: Architectural LED surfaces designed for spatial mood + content.

• Motion Content: Animation made for architecture (scale, seams, viewing distance included).

• Generative Content: Content made by systems/rules, not a single fixed loop.

• Show Control: The brain that syncs lighting, video, audio, and triggers.
  

Making It Real

• Prototyping: Testing early so the final doesn’t surprise you (in a bad way).

• Fabrication: Turning design into real components ready for install.

• Commissioning: On-site tuning so everything performs: brightness, color, timing, sensors.

• Lifecycle Planning: Designing for longevity: access, upkeep, replacements, reality.

• Maintenance Plan: Who does what, when, and how to keep it looking/working right.
  

Materials & Sustainability

• Materiality: Materials chosen for meaning + performance, not just looks.

• Circular Design: Build for reuse, repair, modularity, and less waste.

• Low-Impact Materials: Better sourcing, healthier chemistry, lower footprint.

• Sustainable Design: Design that reduces impact through durability, efficiency, and smart choices.

• Stewardship: Designing with care for community, place, and long-term value.